In collaboration with MT/Sprout – When Equalture’s rapid growth began to outpace its financial control, co-founder Charlotte Melkert found herself buried in spreadsheets – until Greyt CFO Mark Geijsel stepped in. In this article, Melkert shares how gaining the right financial insight and control not only created headspace, but also enabled better decisions and sharper strategy. Financial control turned out not to be a cost, but a true growth enabler.
